SellerRule
Ecommerce

Profit Margin Calculator

Calculate gross and net profit margin — the percentage of revenue that remains after subtracting costs.

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Your Profit Margin

Profit Margin

35.00%

35.00% of revenue remains as profit after costs.

(($10,000 − $6,500) ÷ $10,000) × 100

Gross Profit

$3,500

Markup

53.8%

Revenue

$10,000

Assessment

Healthy margin

Formula

Profit Margin = ((Revenue − Cost) ÷ Revenue) × 100
RevenueTotal sales revenue
CostTotal cost of goods or services

Example Calculation

Revenue $10,000, cost $6,500.

Margin = (($10,000 − $6,500) ÷ $10,000) × 100 = 35%

How to Interpret Margin

Compare against industry peers. Software often has 70%+ gross margin; ecommerce 30–50%.

Common Mistakes

  • Confusing margin with markup.
  • Using gross revenue before discounts.
  • Mixing gross and net margin definitions.

Frequently Asked Questions

Varies by industry: software 70%+ gross, ecommerce 30–50% gross, retail 20–40%. Net margins are lower after operating expenses. Compare to industry peers and your own historical trend.

Disclaimer: Results produced by this calculator are estimates for informational purposes only and do not constitute financial, business, or professional advice. Actual results will vary based on your specific business conditions, market factors, and other variables. Always consult qualified professionals before making business decisions.