EU GPSR Checklist for Online Sellers

Who this is for

• •Sellers exporting physical products to EU marketplaces such as Amazon EU
• •Brands adding EU markets to an existing US or UK catalog
• •Compliance coordinators preparing GPSR-related product files

What this guide covers

• ✓Responsible person and contact details commonly expected for EU sales
• ✓Product identification, batch traceability, and manufacturer information
• ✓Safety warnings, instructions, and language considerations for EU buyers
• ✓Documentation that may support product safety and conformity reviews
• ✓Workflow for checking GPSR readiness before listing or after a notice

Common mistakes

• •Listing in the EU without confirming responsible person arrangements for the product type
• •Using US-only labels or instructions without EU-relevant safety information
• •Assuming UK or US test reports automatically satisfy EU marketplace requests
• •Failing to map each SKU to traceability and supplier records
• •Treating GPSR prep as a one-time task instead of updating when suppliers change

Required documents or evidence

• →Responsible person details and contact information (where applicable)
• →Product safety information, warnings, and usage instructions
• →Batch or serial traceability records and manufacturer identifiers
• →Test or conformity documents relevant to the product category
• →Internal GPSR readiness checklist signed off per SKU

Recommended workflow

1. 1

   Scope your EU SKUs

   List products you plan to sell in EU marketplaces and their categories.

2. 2

   Check responsible person requirements

   Confirm who acts as the responsible person and how contact details appear on listings or packaging.

3. 3

   Review labels and safety information

   Compare packaging, manuals, and listing copy against GPSR-related expectations.

4. 4

   Run the GPSR checklist tool

   Use SellerRule’s free EU GPSR Checklist to flag missing items.

5. 5

   Organize files for review

   Request documentation review if you need a second opinion before launch.

Related free tool

Run SellerRule's free tool to generate a structured checklist based on your inputs.

Related template pack

Downloadable templates to speed up document prep — request delivery by email.