Amazon Product Compliance Checklist

Who this is for

• •Private-label and wholesale Amazon FBA/FBM sellers launching new SKUs
• •Importers listing regulated or category-sensitive products in the US marketplace
• •Operations teams running pre-launch QA before submitting new ASINs

What this guide covers

• ✓Product identity, brand, and manufacturer details on packaging and listings
• ✓Category-specific attribute requirements and restricted-product flags
• ✓Labeling basics: country of origin, warnings, identifiers, and language expectations
• ✓Safety and testing documentation commonly requested during reviews
• ✓Invoice, authorization, and traceability records for authenticity checks

Common mistakes

• •Listing before confirming category-specific attribute and documentation requirements
• •Using marketing claims that trigger restricted-product or supplement policy reviews
• •Uploading incomplete test reports or certificates that do not match the exact SKU
• •Mixing supplier documents from different factories or product versions in one folder
• •Assuming a passing inspection in one market covers another marketplace automatically

Required documents or evidence

• →Product photos of packaging, labels, and included accessories
• →Test reports or conformity documents relevant to the product type (when applicable)
• →Invoices or supply chain records for authenticity or source verification
• →Brand authorization or trademark evidence for gated categories
• →Internal SKU checklist mapping documents to each ASIN or variation

Recommended workflow

1. 1

   Confirm category rules

   Review Amazon category and restricted-product guidance for your SKU before drafting the listing.

2. 2

   Audit labels and packaging

   Compare physical product labels and inserts against your listing title, bullets, and images.

3. 3

   Collect documentation

   Gather certificates, test reports, invoices, and authorization letters in a SKU-level folder.

4. 4

   Run a pre-launch checklist

   Use SellerRule’s free Product Compliance Checklist to flag missing items before submission.

5. 5

   Request review if needed

   For complex categories, request a documentation review before scaling inventory or ad spend.

Related free tool

Run SellerRule's free tool to generate a structured checklist based on your inputs.

Related template pack

Downloadable templates to speed up document prep — request delivery by email.