Marketing
CTR Calculator
Calculate Click-Through Rate to measure how effectively your ads or emails drive users to click.
Your CTR
CTR
1.50%
1.50% of impressions resulted in a click.
(450 ÷ 30,000) × 100
Clicks
450
Impressions
30,000
Assessment
Average CTR
Formula
CTR = (Clicks ÷ Impressions) × 100
ClicksNumber of clicks
ImpressionsTotal ad displays
Example Calculation
450 clicks from 30,000 impressions.
CTR = (450 ÷ 30,000) × 100 = 1.50%
CTR Benchmarks by Channel
Google Search3%–5%+
Facebook Ads0.9%–1.5%
Display Ads0.1%–0.3%
Common Mistakes
- ✕Using clickbait to inflate CTR with poor CVR.
- ✕Comparing CTR across channels without format context.
- ✕Treating CTR as the only engagement metric.
Frequently Asked Questions
Search ads often achieve 2–5% CTR; display ads typically 0.1–0.5%; email 1–3%. Benchmarks vary by industry. Compare against your own historical performance and test incrementally.
Disclaimer: Results produced by this calculator are estimates for informational purposes only and do not constitute financial, business, or professional advice. Actual results will vary based on your specific business conditions, market factors, and other variables. Always consult qualified professionals before making business decisions.